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Lucky Charms Is Releasing a Special Marshmallows-Only Box to 10 Cereal Fans

Lucky Charms Is Releasing a Special Marshmallows-Only Box to 10 Cereal Fans


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As a kid, you picked out all of the cereal bits and left the marshmallows; as an adult, you won’t have to.

Remember when you were a kid and the best part of eating breakfast cereal (besides drinking cereal milk, of course), was getting to munch on marshmallows for breakfast? Sure, they may have been the dried, chalky kind of marshmallows, but it still felt like you were getting away with something. General Mills is making dreams come true by creating a very limited-edition box of marshmallows-only Lucky Charms; 10 “lucky” cereal fans will get their hands on a box.

So how do you become one of the few, the proud, the marshmallow-eaters? Just snap a selfie of yourself holding an imaginary box of cereal and post it on Twitter, Facebook, and Instagram with the hashtag, #Lucky10Sweepstakes. If your selfie is chosen, then you’ll be sent a magical, rainbow box of marshmallow Lucky Charms. Being a member of this exclusive club has a retail value of $50.

“Our goal with Lucky Charms and all our cereals is to provide a balanced breakfast and while we know everyone loves the marshmallows, the oats are an important part of the cereal too,” company spokesman Mike Siemienas told Fortune. “At this time, the limited edition Marshmallow Only boxes are only available through this sweepstakes.”

The contest ends October 18, so get those selfies uploaded for your chance at the sugar crash of a lifetime!


Lucky Charms Can't Figure Out How to Make Its Cereal Healthier, But It's Not from Lack of Trying

They've been working on something healthier, but came out with "All Marshmallow" boxes instead.

Just two years ago, General Mills promised it would phase out "artificial flavors and colors" from its cereals—including its sugar-laden but uber-popular Lucky Charms. And yet, the company&aposs latest announcement—which you can read on its website—seems to directly contradict that promise. General Mills is giving away a whopping 10,000 boxes of special Lucky Charms, packed only with the brands infamous (and artificial) colored marshmallows.

In fact, the marshmallows-only cereal contains 110 calories and 22 grams of sugar per serving, which is even more sugar than you&aposll find in your average candy bar or cookie. (Interesting and scary fact: the average American eats an alarming 100 grams of sugar a day already.)

Perhaps the most interesting twist to this story though, is that General Mills has tried to make healthier Lucky Charms. It has tried for years. But sometimes, the company says, there&aposs just no substitute for fake flavors. In fact, finding natural additives to replace the cereal&aposs less desirable ingredients is "still our biggest challenge," spokesman Mike Siemienas has said. "We&aposll let you know when we&aposve found a solution."

Until then, it seems, General Mills&apos plans to make Lucky Charms healthier will take a back seat to sales, which have been lagging across the cereal industry, including at General Mills. Most companies are experiencing a nine percent loss, according to the Washington Post. By contrast, General Mills&apos sales slipped by five percent in the most recent quarter.

"Fans of Lucky Charms are obsessed with our marshmallows," senior marketing manager Priscilla Zee says in the announcement. Last year, the company gave away just 10 of the marshmallows-only boxes of cereal, and "we were overwhelmed with calls, e-mails, and tweets . asking for a box of our Lucky Charms marshmallows." This year&aposs 10,000 boxes will give fans "even more opportunities to win," she says. Of course, it also gives the company more opportunity to cash in on special sales.


Lucky Charms Can't Figure Out How to Make Its Cereal Healthier, But It's Not from Lack of Trying

They've been working on something healthier, but came out with "All Marshmallow" boxes instead.

Just two years ago, General Mills promised it would phase out "artificial flavors and colors" from its cereals—including its sugar-laden but uber-popular Lucky Charms. And yet, the company&aposs latest announcement—which you can read on its website—seems to directly contradict that promise. General Mills is giving away a whopping 10,000 boxes of special Lucky Charms, packed only with the brands infamous (and artificial) colored marshmallows.

In fact, the marshmallows-only cereal contains 110 calories and 22 grams of sugar per serving, which is even more sugar than you&aposll find in your average candy bar or cookie. (Interesting and scary fact: the average American eats an alarming 100 grams of sugar a day already.)

Perhaps the most interesting twist to this story though, is that General Mills has tried to make healthier Lucky Charms. It has tried for years. But sometimes, the company says, there&aposs just no substitute for fake flavors. In fact, finding natural additives to replace the cereal&aposs less desirable ingredients is "still our biggest challenge," spokesman Mike Siemienas has said. "We&aposll let you know when we&aposve found a solution."

Until then, it seems, General Mills&apos plans to make Lucky Charms healthier will take a back seat to sales, which have been lagging across the cereal industry, including at General Mills. Most companies are experiencing a nine percent loss, according to the Washington Post. By contrast, General Mills&apos sales slipped by five percent in the most recent quarter.

"Fans of Lucky Charms are obsessed with our marshmallows," senior marketing manager Priscilla Zee says in the announcement. Last year, the company gave away just 10 of the marshmallows-only boxes of cereal, and "we were overwhelmed with calls, e-mails, and tweets . asking for a box of our Lucky Charms marshmallows." This year&aposs 10,000 boxes will give fans "even more opportunities to win," she says. Of course, it also gives the company more opportunity to cash in on special sales.


Lucky Charms Can't Figure Out How to Make Its Cereal Healthier, But It's Not from Lack of Trying

They've been working on something healthier, but came out with "All Marshmallow" boxes instead.

Just two years ago, General Mills promised it would phase out "artificial flavors and colors" from its cereals—including its sugar-laden but uber-popular Lucky Charms. And yet, the company&aposs latest announcement—which you can read on its website—seems to directly contradict that promise. General Mills is giving away a whopping 10,000 boxes of special Lucky Charms, packed only with the brands infamous (and artificial) colored marshmallows.

In fact, the marshmallows-only cereal contains 110 calories and 22 grams of sugar per serving, which is even more sugar than you&aposll find in your average candy bar or cookie. (Interesting and scary fact: the average American eats an alarming 100 grams of sugar a day already.)

Perhaps the most interesting twist to this story though, is that General Mills has tried to make healthier Lucky Charms. It has tried for years. But sometimes, the company says, there&aposs just no substitute for fake flavors. In fact, finding natural additives to replace the cereal&aposs less desirable ingredients is "still our biggest challenge," spokesman Mike Siemienas has said. "We&aposll let you know when we&aposve found a solution."

Until then, it seems, General Mills&apos plans to make Lucky Charms healthier will take a back seat to sales, which have been lagging across the cereal industry, including at General Mills. Most companies are experiencing a nine percent loss, according to the Washington Post. By contrast, General Mills&apos sales slipped by five percent in the most recent quarter.

"Fans of Lucky Charms are obsessed with our marshmallows," senior marketing manager Priscilla Zee says in the announcement. Last year, the company gave away just 10 of the marshmallows-only boxes of cereal, and "we were overwhelmed with calls, e-mails, and tweets . asking for a box of our Lucky Charms marshmallows." This year&aposs 10,000 boxes will give fans "even more opportunities to win," she says. Of course, it also gives the company more opportunity to cash in on special sales.


Lucky Charms Can't Figure Out How to Make Its Cereal Healthier, But It's Not from Lack of Trying

They've been working on something healthier, but came out with "All Marshmallow" boxes instead.

Just two years ago, General Mills promised it would phase out "artificial flavors and colors" from its cereals—including its sugar-laden but uber-popular Lucky Charms. And yet, the company&aposs latest announcement—which you can read on its website—seems to directly contradict that promise. General Mills is giving away a whopping 10,000 boxes of special Lucky Charms, packed only with the brands infamous (and artificial) colored marshmallows.

In fact, the marshmallows-only cereal contains 110 calories and 22 grams of sugar per serving, which is even more sugar than you&aposll find in your average candy bar or cookie. (Interesting and scary fact: the average American eats an alarming 100 grams of sugar a day already.)

Perhaps the most interesting twist to this story though, is that General Mills has tried to make healthier Lucky Charms. It has tried for years. But sometimes, the company says, there&aposs just no substitute for fake flavors. In fact, finding natural additives to replace the cereal&aposs less desirable ingredients is "still our biggest challenge," spokesman Mike Siemienas has said. "We&aposll let you know when we&aposve found a solution."

Until then, it seems, General Mills&apos plans to make Lucky Charms healthier will take a back seat to sales, which have been lagging across the cereal industry, including at General Mills. Most companies are experiencing a nine percent loss, according to the Washington Post. By contrast, General Mills&apos sales slipped by five percent in the most recent quarter.

"Fans of Lucky Charms are obsessed with our marshmallows," senior marketing manager Priscilla Zee says in the announcement. Last year, the company gave away just 10 of the marshmallows-only boxes of cereal, and "we were overwhelmed with calls, e-mails, and tweets . asking for a box of our Lucky Charms marshmallows." This year&aposs 10,000 boxes will give fans "even more opportunities to win," she says. Of course, it also gives the company more opportunity to cash in on special sales.


Lucky Charms Can't Figure Out How to Make Its Cereal Healthier, But It's Not from Lack of Trying

They've been working on something healthier, but came out with "All Marshmallow" boxes instead.

Just two years ago, General Mills promised it would phase out "artificial flavors and colors" from its cereals—including its sugar-laden but uber-popular Lucky Charms. And yet, the company&aposs latest announcement—which you can read on its website—seems to directly contradict that promise. General Mills is giving away a whopping 10,000 boxes of special Lucky Charms, packed only with the brands infamous (and artificial) colored marshmallows.

In fact, the marshmallows-only cereal contains 110 calories and 22 grams of sugar per serving, which is even more sugar than you&aposll find in your average candy bar or cookie. (Interesting and scary fact: the average American eats an alarming 100 grams of sugar a day already.)

Perhaps the most interesting twist to this story though, is that General Mills has tried to make healthier Lucky Charms. It has tried for years. But sometimes, the company says, there&aposs just no substitute for fake flavors. In fact, finding natural additives to replace the cereal&aposs less desirable ingredients is "still our biggest challenge," spokesman Mike Siemienas has said. "We&aposll let you know when we&aposve found a solution."

Until then, it seems, General Mills&apos plans to make Lucky Charms healthier will take a back seat to sales, which have been lagging across the cereal industry, including at General Mills. Most companies are experiencing a nine percent loss, according to the Washington Post. By contrast, General Mills&apos sales slipped by five percent in the most recent quarter.

"Fans of Lucky Charms are obsessed with our marshmallows," senior marketing manager Priscilla Zee says in the announcement. Last year, the company gave away just 10 of the marshmallows-only boxes of cereal, and "we were overwhelmed with calls, e-mails, and tweets . asking for a box of our Lucky Charms marshmallows." This year&aposs 10,000 boxes will give fans "even more opportunities to win," she says. Of course, it also gives the company more opportunity to cash in on special sales.


Lucky Charms Can't Figure Out How to Make Its Cereal Healthier, But It's Not from Lack of Trying

They've been working on something healthier, but came out with "All Marshmallow" boxes instead.

Just two years ago, General Mills promised it would phase out "artificial flavors and colors" from its cereals—including its sugar-laden but uber-popular Lucky Charms. And yet, the company&aposs latest announcement—which you can read on its website—seems to directly contradict that promise. General Mills is giving away a whopping 10,000 boxes of special Lucky Charms, packed only with the brands infamous (and artificial) colored marshmallows.

In fact, the marshmallows-only cereal contains 110 calories and 22 grams of sugar per serving, which is even more sugar than you&aposll find in your average candy bar or cookie. (Interesting and scary fact: the average American eats an alarming 100 grams of sugar a day already.)

Perhaps the most interesting twist to this story though, is that General Mills has tried to make healthier Lucky Charms. It has tried for years. But sometimes, the company says, there&aposs just no substitute for fake flavors. In fact, finding natural additives to replace the cereal&aposs less desirable ingredients is "still our biggest challenge," spokesman Mike Siemienas has said. "We&aposll let you know when we&aposve found a solution."

Until then, it seems, General Mills&apos plans to make Lucky Charms healthier will take a back seat to sales, which have been lagging across the cereal industry, including at General Mills. Most companies are experiencing a nine percent loss, according to the Washington Post. By contrast, General Mills&apos sales slipped by five percent in the most recent quarter.

"Fans of Lucky Charms are obsessed with our marshmallows," senior marketing manager Priscilla Zee says in the announcement. Last year, the company gave away just 10 of the marshmallows-only boxes of cereal, and "we were overwhelmed with calls, e-mails, and tweets . asking for a box of our Lucky Charms marshmallows." This year&aposs 10,000 boxes will give fans "even more opportunities to win," she says. Of course, it also gives the company more opportunity to cash in on special sales.


Lucky Charms Can't Figure Out How to Make Its Cereal Healthier, But It's Not from Lack of Trying

They've been working on something healthier, but came out with "All Marshmallow" boxes instead.

Just two years ago, General Mills promised it would phase out "artificial flavors and colors" from its cereals—including its sugar-laden but uber-popular Lucky Charms. And yet, the company&aposs latest announcement—which you can read on its website—seems to directly contradict that promise. General Mills is giving away a whopping 10,000 boxes of special Lucky Charms, packed only with the brands infamous (and artificial) colored marshmallows.

In fact, the marshmallows-only cereal contains 110 calories and 22 grams of sugar per serving, which is even more sugar than you&aposll find in your average candy bar or cookie. (Interesting and scary fact: the average American eats an alarming 100 grams of sugar a day already.)

Perhaps the most interesting twist to this story though, is that General Mills has tried to make healthier Lucky Charms. It has tried for years. But sometimes, the company says, there&aposs just no substitute for fake flavors. In fact, finding natural additives to replace the cereal&aposs less desirable ingredients is "still our biggest challenge," spokesman Mike Siemienas has said. "We&aposll let you know when we&aposve found a solution."

Until then, it seems, General Mills&apos plans to make Lucky Charms healthier will take a back seat to sales, which have been lagging across the cereal industry, including at General Mills. Most companies are experiencing a nine percent loss, according to the Washington Post. By contrast, General Mills&apos sales slipped by five percent in the most recent quarter.

"Fans of Lucky Charms are obsessed with our marshmallows," senior marketing manager Priscilla Zee says in the announcement. Last year, the company gave away just 10 of the marshmallows-only boxes of cereal, and "we were overwhelmed with calls, e-mails, and tweets . asking for a box of our Lucky Charms marshmallows." This year&aposs 10,000 boxes will give fans "even more opportunities to win," she says. Of course, it also gives the company more opportunity to cash in on special sales.


Lucky Charms Can't Figure Out How to Make Its Cereal Healthier, But It's Not from Lack of Trying

They've been working on something healthier, but came out with "All Marshmallow" boxes instead.

Just two years ago, General Mills promised it would phase out "artificial flavors and colors" from its cereals—including its sugar-laden but uber-popular Lucky Charms. And yet, the company&aposs latest announcement—which you can read on its website—seems to directly contradict that promise. General Mills is giving away a whopping 10,000 boxes of special Lucky Charms, packed only with the brands infamous (and artificial) colored marshmallows.

In fact, the marshmallows-only cereal contains 110 calories and 22 grams of sugar per serving, which is even more sugar than you&aposll find in your average candy bar or cookie. (Interesting and scary fact: the average American eats an alarming 100 grams of sugar a day already.)

Perhaps the most interesting twist to this story though, is that General Mills has tried to make healthier Lucky Charms. It has tried for years. But sometimes, the company says, there&aposs just no substitute for fake flavors. In fact, finding natural additives to replace the cereal&aposs less desirable ingredients is "still our biggest challenge," spokesman Mike Siemienas has said. "We&aposll let you know when we&aposve found a solution."

Until then, it seems, General Mills&apos plans to make Lucky Charms healthier will take a back seat to sales, which have been lagging across the cereal industry, including at General Mills. Most companies are experiencing a nine percent loss, according to the Washington Post. By contrast, General Mills&apos sales slipped by five percent in the most recent quarter.

"Fans of Lucky Charms are obsessed with our marshmallows," senior marketing manager Priscilla Zee says in the announcement. Last year, the company gave away just 10 of the marshmallows-only boxes of cereal, and "we were overwhelmed with calls, e-mails, and tweets . asking for a box of our Lucky Charms marshmallows." This year&aposs 10,000 boxes will give fans "even more opportunities to win," she says. Of course, it also gives the company more opportunity to cash in on special sales.


Lucky Charms Can't Figure Out How to Make Its Cereal Healthier, But It's Not from Lack of Trying

They've been working on something healthier, but came out with "All Marshmallow" boxes instead.

Just two years ago, General Mills promised it would phase out "artificial flavors and colors" from its cereals—including its sugar-laden but uber-popular Lucky Charms. And yet, the company&aposs latest announcement—which you can read on its website—seems to directly contradict that promise. General Mills is giving away a whopping 10,000 boxes of special Lucky Charms, packed only with the brands infamous (and artificial) colored marshmallows.

In fact, the marshmallows-only cereal contains 110 calories and 22 grams of sugar per serving, which is even more sugar than you&aposll find in your average candy bar or cookie. (Interesting and scary fact: the average American eats an alarming 100 grams of sugar a day already.)

Perhaps the most interesting twist to this story though, is that General Mills has tried to make healthier Lucky Charms. It has tried for years. But sometimes, the company says, there&aposs just no substitute for fake flavors. In fact, finding natural additives to replace the cereal&aposs less desirable ingredients is "still our biggest challenge," spokesman Mike Siemienas has said. "We&aposll let you know when we&aposve found a solution."

Until then, it seems, General Mills&apos plans to make Lucky Charms healthier will take a back seat to sales, which have been lagging across the cereal industry, including at General Mills. Most companies are experiencing a nine percent loss, according to the Washington Post. By contrast, General Mills&apos sales slipped by five percent in the most recent quarter.

"Fans of Lucky Charms are obsessed with our marshmallows," senior marketing manager Priscilla Zee says in the announcement. Last year, the company gave away just 10 of the marshmallows-only boxes of cereal, and "we were overwhelmed with calls, e-mails, and tweets . asking for a box of our Lucky Charms marshmallows." This year&aposs 10,000 boxes will give fans "even more opportunities to win," she says. Of course, it also gives the company more opportunity to cash in on special sales.


Lucky Charms Can't Figure Out How to Make Its Cereal Healthier, But It's Not from Lack of Trying

They've been working on something healthier, but came out with "All Marshmallow" boxes instead.

Just two years ago, General Mills promised it would phase out "artificial flavors and colors" from its cereals—including its sugar-laden but uber-popular Lucky Charms. And yet, the company&aposs latest announcement—which you can read on its website—seems to directly contradict that promise. General Mills is giving away a whopping 10,000 boxes of special Lucky Charms, packed only with the brands infamous (and artificial) colored marshmallows.

In fact, the marshmallows-only cereal contains 110 calories and 22 grams of sugar per serving, which is even more sugar than you&aposll find in your average candy bar or cookie. (Interesting and scary fact: the average American eats an alarming 100 grams of sugar a day already.)

Perhaps the most interesting twist to this story though, is that General Mills has tried to make healthier Lucky Charms. It has tried for years. But sometimes, the company says, there&aposs just no substitute for fake flavors. In fact, finding natural additives to replace the cereal&aposs less desirable ingredients is "still our biggest challenge," spokesman Mike Siemienas has said. "We&aposll let you know when we&aposve found a solution."

Until then, it seems, General Mills&apos plans to make Lucky Charms healthier will take a back seat to sales, which have been lagging across the cereal industry, including at General Mills. Most companies are experiencing a nine percent loss, according to the Washington Post. By contrast, General Mills&apos sales slipped by five percent in the most recent quarter.

"Fans of Lucky Charms are obsessed with our marshmallows," senior marketing manager Priscilla Zee says in the announcement. Last year, the company gave away just 10 of the marshmallows-only boxes of cereal, and "we were overwhelmed with calls, e-mails, and tweets . asking for a box of our Lucky Charms marshmallows." This year&aposs 10,000 boxes will give fans "even more opportunities to win," she says. Of course, it also gives the company more opportunity to cash in on special sales.


Watch the video: Marshmallow Only Lucky Charms 2017 (May 2022).